Believe it or not, I stumbled upon being a blogger, which is also called an influencer.
Five years ago, a marketing strategist suggested that I start writing a blog and I still post every Friday! There are so many things to learn about being an influencer. My advice to people who want to get started is to evolve as you go and continue bringing your followers fresh content that they’ll find useful.
I’m like a reporter, where I go to events, eat at restaurants and travel to adventurous destinations. Then, I come back and report to all of my followers. For instance, I’ll write a report on my top five favorite things to do in certain city or town. Then, I’ll post it on social media and follow up with my followers on how they’re enjoying my tips. Learning what your followers want from you is the key to creating the right type of content.
I’m a tipster, too! In many of my blogs, I provide tips on how to do certain tasks and then I demonstrate them on Facebook Live or in a video blog (aka vlog). This reinforces to my followers that I’m true to my content and I’m willing to show them in order to trust me.
I try not to be too critical in blogs, but I do at times need to be bold and not afraid to be negative, especially if it’s a restaurant I really wouldn’t like to recommend. My blogging style is to be 100% honest.
I also think it’s important to have guest bloggers. I call mine the RSVP Guest Blogger Series. Everyone needs more content, and I think guest blog posts are an essential and a creative way to inspire your readers. Know your market so you can deliver relevant guest blogger content.
Blogging also helps me be the “go-to” expert for my followers. I want to act as an authority when it comes to suggesting adventure trips or choosing fashion forward outfits. My strength and passion are to help my clients and readers enjoy their lives to the fullest through my full range of lifestyle services and blog posts. I can honestly say I’m an expert at creating fun and fashionable experiences—it’s what I feel I was created to do. Smart and stylish equals a better you!
If you have any questions about blogging, Just Ask me!
